Shop comes first
Shop leads the menu and it's the only button in the hero. The old menu had Locations, Events, Beverages, Contact, and Beverage Co-Packing, and no shop at all.
From no shop link to first in the menuWorkCase study · eComm
Good Robot Brewing Co. · Halifax, Nova Scotia
From no buy button to a store that ships beer to 11 provinces and territories.
Good Robot runs three taprooms and beer gardens in and around Halifax. From June 2025 to June 2026, its website had no way to buy a can. We rebuilt it as a Canadian ecommerce template on Good Robot's own domain: 29 products, packs from a single can to 24, and a mix-your-own pack. It delivers across Halifax and ships by Canada Post to 11 provinces and territories.
Headline resultProducts you can buy on goodrobotbrewing.ca, April 2026 and September 2026.
- Sector
- Craft beer, Canadian ecommerce template
- Service
- Commerce, store build
- Platform
- WooCommerce on WordPress
- Markets
- Canada, 11/13 provinces and territories
- 29
- Products you can buy on goodrobotbrewing.ca. In April 2026 there were none.
- 11/13
- Provinces and territories it ships to by Canada Post.
- 4
- Pack sizes on every drink, plus a mix-your-own pack from 6 cans.
- 97
- Lighthouse accessibility score on a phone, up from 89.
The challenge
Good Robot is one of Halifax's best-loved breweries: three taprooms and beer gardens, and The Coast's readers' pick for the city's best craft brewery.
Its website didn't sell beer. From June 2025 there wasn't even a link to a shop.
Beer online in Canada has its own rules. Every buyer has to be 19 or over in Nova Scotia, with ID at the door. Where it can ship depends on the province, and Quebec and British Columbia are paused for now.
A Canadian ecommerce template on Good Robot's own domain.
A store on Good Robot's own domain
WooCommerce on goodrobotbrewing.ca, built and tested on shop.goodrobotbrewing.ca first. 29 products across beer, seltzer and soda, non-alcoholic, and merch.
29 products on goodrobotbrewing.caPack sizes and Mix and Match
Every drink comes as a single, a 6, a 12, or a 24. Or mix any cans you like: the price per can drops at 6, 12, and 24, and the basket shows how close you are.
A single, a 6, a 12 or a 24, or any mixThe real price, up front
Tax and can deposit are included on every drink, so the price on the shelf is the price at checkout.
Tax and can deposit in every drink's priceDelivery priced before checkout
Local delivery across Halifax Regional Municipality through Trexity, in 2-5 business days. Canada Post everywhere else it ships. Spend $125 for free local delivery or $10 off Canada Post, with a bar that fills as you shop.
Free local delivery from $125Built for selling alcohol
A 19+ age gate, photo ID at the door, a delivery PIN for local orders, and a shipping and delivery policy in plain words.
A 19+ age gate and photo ID at the doorDesktop and mobile
The numbers
LighthouseScore on a phone · Of 100
Accessibility on a phone went from 89 to 97.
April 2026September 2026
Show the numbers
| April 2026 | September 2026 | |
|---|---|---|
| Accessibility | 89 | 97 |
| Best practices | 96 | 100 |
What changed
Good Robot sells from its own domain: 29 products on goodrobotbrewing.ca in September 2026, against none in April.
It ships by Canada Post to 11 of 13 provinces and territories, and delivers across Halifax in 2-5 business days.
The homepage scores 97 for accessibility on a phone, up from 89, and 100 for best practices, up from 96.
The old homepage, the shop, and a product page
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