Driving Portfolio Value Creation for Investors
A curated team of expert professionals, providing on-demand, measurable operational success for portfolio companies, and for ambitious businesses ready to scale.
The Problem
Portfolio companies face a broad range of challenges requiring specific expertise to be solved, but they cannot access this expertise efficiently.
VC-backed startups face complex challenges
Scaling operations, refining strategy, accelerating growth - but can't afford full-time specialists for every issue.
Smaller VC/PE funds lack internal operating resources
No effective operational layer beyond board meetings and financial control to support portfolio companies.
Limited alternatives for cost effective support
Personal networks and part-time advisors yield inconsistent results. There's a gap in scalable, specialist support.
Our Solution
A curated team of expert professionals, providing on-demand, measurable operational success for portfolio companies. The Forge Evolved model delivers comprehensive support that traditional consultancies and internal resources cannot match.
The Forge Evolved Ecosystem
Core Services
Strategic Advisory
Expert guidance on business strategy, market positioning, and competitive advantage for early-stage growth
Growth Marketing
Go-to-market, strategic growth, brand development, demand generation and positioning and messaging
Finance
Cost control, reporting, financial modeling, fundraising support, and operational finance optimisation
Business Growth
Business Development, Partnerships, Organisation structure, geographic expansion, channel management
Broader Ecosystem
Product
Product management expertise to ensure fit with user needs
Sales
Sales strategy development, pipeline management, customer acquisition frameworks
Technology
Technical architecture guidance, development best practices, and scalability planning
AI Implementation
Strategic AI integration, use case identification, and implementation roadmaps
Revenue Operations
Streamlining systems and processes across marketing, sales, and customer success
Culture
Building sustainable company cultures that attract and retain top talent
Human Resources
Talent acquisition strategies, compensation planning, and organisational design
Cybersecurity
Security protocols, compliance frameworks, and risk management expertise
Founding Team – Experienced & Complementary
Strategic operational excellence + growth marketing firepower, a unique partnership covering the full spectrum of portfolio company needs.
Fredrik Johnsson
Co-Founder
Executive Summary
20+ years strategic & operational leadership (C-level roles in consulting, startups, businesses). Track record in turnarounds & crisis management (led successful restructurings at Whisbi, CTModule). Deep boardroom and investor relations experience, including operating partner roles and a VC network (HTGF success with Gilytics).
Key Highlights
- 20+ years C-level experience
- Turnaround & crisis management expert
- Led restructurings at Whisbi, CTModule
- Operating partner & VC network experience
- HTGF success with Gilytics
Luke Donovan-King
Co-Founder
Executive Summary
Growth marketing specialist, founder of Forge Together (VC-backed marketing agency). Proven data-driven growth execution from seed to Series C. Strong VC community ties across Europe (built through successful startup marketing campaigns), C-Level experience across the Middle East at SRMG, plus a family office partnership giving immediate market access.
Key Highlights
- Founder of Forge Together (VC-backed)
- Data-driven growth: seed to Series C
- Strong European VC community ties
- C-Level experience at SRMG
- Family office partnership for market access
Supported by the Forge Evolved Value Creation Ecosystem
Real-world proof of impact in action
Case Study: Gilytics – Transformation in Action
How we transformed scattered focus into strategic acceleration for an ETH Zurich spin-off
Challenge
Scattered market focus across multiple segments, ineffective board communication, and underperforming growth marketing efforts limiting company potential.
Intervention
Strategic Focus Implementation
Reducing target markets to two key segments. Transformed board communication from backward-reporting to forward-looking strategy.
Systems & Processes
Implemented pipeline and cost projection systems for better visibility and planning.
Improved Growth Marketing Optimization
Lead generation enhancement and customer acquisition cost improvements through focused campaigns.
Outcome
Operational acceleration with reliable projections and stronger board/investor relationships. Board meetings now drive future strategy rather than just status understanding.
Leadership Recognition: Fredrik elevated from advisor to board member position
"Forge Evolved didn't just advise us – they became part of our team and delivered results in record time. It felt like having a world-class operations and growth team on demand, truly accelerating our journey."
Stefano Grassi
Co-founder & CEO of Gilytics
Key Transformation Metrics
40%
Sales efficiency increase
Reduced target segments from 5 to 2
35%
Customer acquisition cost improvement
Through focused marketing optimization
30 → 90
Pipeline visibility (days)
Enhanced forecasting and planning
Strategic
Board communication transformation
From backward-reporting to forward-looking strategy
Ready to achieve similar results for your portfolio companies?
What our clients say
Ready to Drive Value Creation?
Join the VCs and PE firms transforming their portfolio companies with expert operational support. Let's discuss how Forge Evolved can accelerate your portfolio's growth and performance.
Not a fund? Forge Evolved also works directly with growth-stage businesses, get in touch.
Speed
2-week setup vs. 3-month consultant onboarding
Expertise
Senior operators vs. junior consultant teams
Focus
Execution focus vs. strategy-only recommendations
Let's rebuild how your marketing works.
Tell us where you are now, what you are trying to grow, and where marketing feels slower than it should. We will review your current setup and show you where Forge can help you move faster with senior strategy, full-craft execution and AI-powered systems.
Here's how it works:
- 1Submit the short contact form.
- 2We will come back to you with a quick introduction and a few initial thoughts on your current marketing setup, growth priorities and AI opportunity.
- 3You will have a consultation call with Luke or a senior member of the Forge team to explore your goals, what is holding growth back, and how Forge could help build the right marketing engine around you.